J. Steve Miller and several coauthors have written a book for debut and low profile authors that is quite unique. It’s called Sell More Books! Book Marketing and Publishing for Low Profile and Debut Authors. Many are saying it’s indespensible for authors to understand how to publish and market their books in a new day of publishing.
Steve let me interview him for this post.
Janet: A lot of books are out today on how to market your books. Why did you feel inspired to write another one?
Steve: First, only the latest books take into account the latest information on social networking and the revolutions in publishing and marketing. Most authors seem confused and overwhelmed by all the options. Thus, there’s a need to simplify the task and help authors narrow down their best choices.
Janet: Why target low profile authors?
Steve: Because publishing and marketing are different for them in many ways. Typically, low profile authors discover that bookstores and big media want the big names. It’s easy to get discouraged. But I found success in marketing my books, even though I lacked a platform. I wrote an award-winning personal finance book when I had no degrees in personal finance and no vocational experience as a financial planner. My book on music was published by a respected traditional publisher, Tyndale House, even though I held no degrees in music; neither was I a professional musician. I think I’ve picked up some tricks along the way that can help other low profile authors.
Janet: So is this all about your personal experience?
Steve: No. Although I describe what’s worked for me (and what totally failed!) I read widely in book marketing and ran my ideas by many authors and publishers. Real experience from a wide variety of people has a way of making a mess of tidy formulas! I saw that what sold tons of books for one author may not work at all for another, and what works for one book may be totally inappropriate for another.
Janet: Do you recommend social networking, such as Twitter and Facebook?
Steve: For some authors and for some books, they work great. Other authors may be wasting their time. To me, it boils down to finding and connecting with the readers and influencers on your topic/genre. I try to help authors understand whether or not these will work for their books.
Janet: What about blogging?
Steve: A blog can be a great hub for many authors – the first place to send people who want to find out more about you and your books and your social media presence. Also consider a blog for maintaining a press page, much like the page we’re on now. But I’d suggest that many people who are trying to post several substantive blogs per week in order to build a following, if it’s solely to sell your books, you may be wasting valuable time. Again, each topic and each author will have to think through an appropriate strategy. I try to cover that as well in the book.
Janet: Thanks for your time and good luck helping fellow authors with their publishing and marketing!
Steve: Thanks so much!